Tourism Montreal





This was a print campaign done for Sid Lee to entice tourists to visit Montreal. The campaign was centred on many different animal hybrid characters, including a fashionista Foxutan and a jazz loving Squirrel Frog, that I created to illustrate the city’s festivals and attractions. These colour spots appeared throughout the summer of 2011 in the New York Times, the LA Times, the Chicago Tribune, and many other newspapers. This was a fantastic project, and it was great working with Rodrigo Braga, Raphaëlle Aviva Levy and Dana Klyszejko.